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The site had the following on the homepage, "Genuine Workplace Diversity or Box Ticking? Is your organisation genuine about workplace diversity, or is it just a box ticking exercise for HR? What are best practices for workplace diversity? The benefits of mobility as a leadership development strategy are pretty clear; develop leaders with a global mindset so that they can lead the business in a globalised economy." I noticed that the web page said " If so, you need to read this article." The meta header had northpoint as the first keyword. This keyword was followed by northpoint training, learning, and development which isn't as important as northpoint. The other words the site uses is learning and development. leadership training is also included and could not be seen by search crawlers.